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Privacy Policy

Last updated: August 2026

EcomFlash ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at ecomflash.jinzy.com and our iOS and Android mobile application (collectively, the "Service"). Please read this policy carefully.

1. Information We Collect

Account information: When you create an account, we collect your email address and a hashed password. If you sign up via Google Sign-In or Apple Sign-In, we receive your email address and a unique identifier from those providers. We never receive or store your Google or Apple password.

Images: We store the product images you upload and the AI-generated images we produce for your account.

Usage and analytics data: We collect information about how you use the Service, including pages visited, features used, generation events, and interaction patterns. This data is collected via PostHog and Google Analytics / Google Tag Manager.

Device and technical data: We automatically collect your IP address, browser type and version, operating system, device identifiers, and referring URLs when you access the Service.

Payment information: We do not store your payment card details. Payments on the web are processed by LemonSqueezy. iOS in-app purchases are processed by Apple. iOS subscription management is handled by RevenueCat. These providers have their own privacy policies.

Communications: If you contact us via the contact form or email, we store your messages to respond to you.

2. How We Use Your Information

  • To create and manage your account and authenticate you
  • To process your uploaded images and generate AI product photos
  • To send transactional emails (account confirmation, subscription updates, service notifications)
  • To respond to your support requests
  • To analyse usage patterns and improve the Service
  • To detect, prevent, and investigate fraudulent or abusive activity
  • To comply with legal obligations

We do not sell your personal data to third parties. We do not use your data for advertising targeting.

3. Legal Basis for Processing (GDPR & India's DPDP Act)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:

  • Contract performance: Processing necessary to provide the Service you requested (account management, image generation)
  • Legitimate interests: Analytics, fraud prevention, and service improvement
  • Consent: Analytics cookies and non-essential tracking (you may withdraw consent via the cookie banner)
  • Legal obligation: Where we are required to retain or disclose data by law

If you are located in India, we process your personal data in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act"). Under the DPDP Act, EcomFlash acts as a "Data Fiduciary" and you are the "Data Principal." Our legal bases for processing include:

  • Consent: For most processing (account creation, image uploads, marketing communications), we rely on your free, specific, informed, and unambiguous consent, given when you sign up for or use the Service
  • Legitimate uses: Certain processing (e.g. fraud prevention, service continuity) may be carried out for legitimate uses permitted under the DPDP Act without separate consent
  • Legal obligation: Where processing is necessary to comply with an order of a court or any law in force in India

You may withdraw consent at any time with the same ease with which it was given, without affecting the lawfulness of processing carried out before withdrawal.

4. Third-Party Services

We share your data with the following third-party service providers only to the extent necessary to provide the Service:

  • Google LLC — AI image generation (Gemini / Imagen APIs). Images you upload are processed by Google's AI systems. See Google's Privacy Policy.
  • MongoDB Atlas (MongoDB, Inc.) — Database and data storage, hosted on cloud infrastructure.
  • Resend — Transactional email delivery. Your email address is shared to send service emails.
  • LemonSqueezy — Web payment processing. Subject to their privacy policy.
  • Apple Inc. — iOS in-app purchase processing and Apple Sign-In.
  • RevenueCat — iOS subscription management and status tracking.
  • PostHog — Product analytics. Usage data and events are collected.
  • Google Analytics / Google Tag Manager — Web analytics and tag management. May set cookies and collect usage data.

5. Cookies and Tracking

Essential cookies: We use a session cookie to keep you logged in. This is required for the Service to function.

Analytics cookies: We use Google Analytics (via Google Tag Manager) and PostHog to understand how users interact with the Service. These tools may set cookies and collect IP addresses and usage data. You can reject analytics cookies using the cookie banner shown on your first visit.

You may control cookies through your browser settings. Disabling essential cookies may prevent you from logging in.

6. Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States, where our third-party service providers operate. We take reasonable steps to ensure that such transfers comply with applicable data protection laws, including reliance on standard contractual clauses where required. Under India's DPDP Act, 2023, cross-border transfer of personal data is permitted except to countries restricted by the Central Government of India.

7. Data Retention

We retain your account data and images for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required by law to retain it longer. Anonymized or aggregated analytics data may be retained indefinitely.

8. Security

Passwords are hashed using PBKDF2 with SHA-512 and a unique cryptographic salt per user. We never store plain-text passwords. All data in transit is protected by TLS/HTTPS encryption. We implement reasonable technical and organisational measures to protect your data against unauthorized access, alteration, or loss.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your personal data ("right to be forgotten")
  • Portability: Request your data in a portable, machine-readable format
  • Restriction: Request that we restrict processing of your data
  • Objection: Object to processing based on legitimate interests
  • Withdraw consent: Withdraw consent for analytics at any time via the cookie banner

To exercise any of these rights, contact us at support@ecomflash.jinzy.com. We will respond within 30 days. EEA/UK users also have the right to lodge a complaint with their local data protection supervisory authority.

Additional rights for users in India (DPDP Act, 2023):

  • Right to grievance redressal: You may raise a grievance about our handling of your personal data, addressed via our Grievance Officer (see below)
  • Right to nominate: You may nominate another individual to exercise your rights under the DPDP Act in the event of your death or incapacity, by writing to us at the contact details below
  • Right to complain to the Data Protection Board of India: If you are not satisfied with our response, you may file a complaint with the Data Protection Board of India

10. Children's Privacy

The Service is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected such data, please contact us immediately at support@ecomflash.jinzy.com and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or via a notice within the Service before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated policy.

12. Contact

For any privacy-related questions or to exercise your data rights, contact us at support@ecomflash.jinzy.com or via the contact form on our homepage.

13. Grievance Officer (India)

In accordance with the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Digital Personal Data Protection Act, 2023, the details of our Grievance Officer for users in India are published below:

Grievance Officer: Seema
Email: support@ecomflash.jinzy.com
Address: Net Brands Solutions, Sector 49, Noida, India

We will acknowledge complaints within 24 hours and aim to resolve them within 15 days of receipt.

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